Survival Sally (or Sam) is in survival mode. She started with a dream to impact children and make a good living for herself. But because she’s literally trying to do it ALL – from scheduling staff, doing tours, payroll, licensing, even working in the kitchen and driving the bus – she is 110% overloaded. She has no time to work on marketing her center or reviewing her financials, so she’s on a treadmill of low to no profit (she may even be LOSING money every month) and has no time to grow her enrollment or hire more staff. She is likely working 60-70 hours a week, not earning the income she dreamed about, burnt out, and lonely. She desperately wants time to work on her business and maximize her enrollment, so she can hire some office help and reduce her stress and overwhelm.